Estimated delivery: 3–8 business days Delivered in 3–8 business days across South Africa. Excludes weekends and public holidays.
Free delivery on orders over R1,500. Add a second pair to unlock it.
Free Shippingover R1,500
7-Day Fit Exchange
Premium Quality
Lift Your Curve. Own Your Vibe.
The Frayed Flare Lift Jeans sculpt your waist, lift through the seat and flow into a raw-hem flare. Classic mid-blue wash, made to be dressed up with heels or down with sneakers.
Why you'll feel it
Contour back seams that lift and round your butt
High waist that smooths your tummy and stays put
Stretch denim that moves with you
Fitted hip and thigh into a frayed flare hem for longer-looking legs
Fit Snug sculpting fit through hip and thigh. Pick by your hip measurement: S 92–96 cm, M 96–100 cm, L 100–106 cm. Need help finding your size? →
Care Machine wash cold inside out · hang dry · no bleach
Delivery 3–8 business days anywhere in South Africa. Free delivery on orders over R1,500.
Exchanges Wrong size? Our 7-Day Fit Exchange has you covered.
Fit: high-waisted skinny, contour lift seat
Fabric: premium stretch denim (cotton blend with elastane)
Sizes: S, M, L. Choose by hip, see the size guide
Care: cold wash inside out, hang dry, no tumble dry
Exchanges: 7-day fit exchange on unworn items with tags
4.8Loved across SA
“The lift is unreal and they don't dig in at the waist.”
Thando, 24 · wears M
“Finally jeans that fit my hips AND my waist.”
Aaliyah, 27 · wears L
“Soft stretch, holds its shape all day. Ordering the pink next.”
Lerato, 31 · wears S
Why CURVA
Lift without padding: high-rise hold and contour stretch shape your curves.
Stays put: the waistband is cut to sit high and stop rolling.
Soft inside: comfortable enough for a full day out.
Local: a South African brand that ships from SA, with no customs surprises.
Size & fit
Size
SA
Waist cm
Hip cm
S
32–34
66–70
92–96
M
36
70–74
96–100
L
38–40
74–80
100–106
Choose by hip. A snug fit at first is normal, because stretch denim relaxes slightly with wear. Full size guide →
Fabric & care
Stretch denim with elastane for lift and recovery. Wash cold, inside out. Hang to dry. Don't tumble dry or bleach. Warm iron if needed.
Delivery
Delivered in 3–8 business days across South Africa with tracked courier delivery. Free delivery on orders over R1,500. Shipping details →
Exchanges & returns
Wrong size? Exchange within 7 days: unworn, unwashed, tags on and hygiene liner intact. Defective items are covered under the Consumer Protection Act. Returns policy →
Real talk
Customer approved
93%
felt an instant lift
89%
said the waist didn't dig in
91%
would buy again
Based on early customer feedback. Sample figures, updated as more reviews come in.
Lift Your Curve. Own Your Vibe.
Why CURVA feels different
Lift without padding
Contour back seams round and lift. Nothing removable, nothing fake.
Tummy-control waist
High-rise panel smooths your middle and holds you in.
4-way stretch that holds
Moves when you do, snaps back after every wear.
No-dig, no-gap waistband
Sits high, stays put, no gap at the back.
✦ Sculpted on every curve. ✦
Loved by thousands
for a reason
4.8from 10k+ reviews
“The lift is insane.”
I've never had jeans shape me like this. No padding, just the cut. I get compliments every time.
— Thando, 24
“Perfect fit, every time.”
Fits my hips and my waist at the same time. No gap, no digging in, and the stretch holds all day.
— Aaliyah, 27
“My new go-to jeans.”
Dressed up or down, these are the ones I reach for. Already eyeing the pink wash next.
— Lerato, 22
JOIN 10K+ WOMEN who found their perfect fitSHOP THE LIFT
Yes. The high rise and contour stretch are cut to lift and shape your glutes without removable padding. Results depend on your body and choosing the right size, so use the size guide and our 7-day fit exchange if you need it.
How do I choose S, M or L?
Go by your hip measurement: S is 92–96 cm, M is 96–100 cm and L is 100–106 cm. See the size guide for waist and inseam.
How long does delivery take?
Orders are delivered in 3–8 business days across South Africa with tracked courier delivery. Delivery is free on orders over R1,500.
What if they don't fit?
Exchange your size within 7 days if the jeans are unworn, unwashed, with tags on and the hygiene liner intact. Read the returns policy.
How can I pay?
We take card payments through Yoco: Visa, Mastercard, Apple Pay and Google Pay. Checkout is encrypted, and we never see your card details.
Do they stretch out?
They relax slightly as they warm to your body, then hold their shape. The elastane gives recovery, so wash cold, inside out and hang dry to keep the lift. A snug fit on day one is normal. Unsure? Find your size.
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Welcome gift
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Your first lift is on us.
Already applied to every pair of butt-lifting jeans. No code needed, it shows at checkout.
CURVA Lift
FREE gift over R1,500
CURVA Lift
FREE gift over R1,500
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